Registration:
Gala and Awards Only tickets start at $149.
Saturday Only tickets start at $179.
Sunday Only tickets start at $249.
Full Convention Weekend tickets start at $399.
Our Speakers:

Dr. Brianna Clark
Chair for the Department of Event and Hospitality Management at High Point University in High Point, NC

Jody McLeod, AIFD, NCCPF, CFD
Teleflora Educational Specialist, Mayor of Clayton, NC and Owner of Annie V’s Florist in Clayton, NC

Heather Miller, NCCPF
Owner & Creative Director at Eclectic Sage in Raleigh, NC

Abby Chick
Floral Designer, Educator and Owner of Blakemore’s Flowers in Harrisonburg, VA

EW Fulcher
Lead Designer and Manager of BloomWorks in Raleigh, NC
Accommodations:
Please mention NCSFA Membership status at reservation to receive room rate of $129/night.
Schedule:
Friday, August 8
Royal and Crown set up for workrooms
4:00 – 6:00 | Origin to Installation Workshop Part 11: Creative Decor and Impactful Installations with Joseph Barnes, AIFD | LobbyÂ
Workroom Setup in Crown and Royal
Gallery Setup Auditorium Pre-Function Area:
Come and view stage presentations and get up close images.
Question and Answer with the Designers
Pre-Function of Auditorium
9:30 – 11:00 | NCCPF Hands-On Testing | Crown
10:00 – 11:00 | Origin to Installation Workshop Part 2: Creative Decor and Impactful Installations with Joseph Barnes, AIFD | LobbyÂ
11:00 – 1:00 | Designer of the Year Competition | Crown
2:00 | Sweetheart table assembly to begin (Must be completed by 3:30)Â | Location is TBD
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Program 1:
3:30 – 4:30 |Â The Art of Leadership Program with Jody McLeod AIFD, NCCPF |Empire ABC
Join us as Jody McLeod guides us through the Art of Leadership, a floral program aimed at helping attendees identify their personality types and leverage them for business success. Jody will share valuable tips and strategies for developing effective systems and mindsets to thrive in the challenging floral industry. Don’t miss this inspiring experience focused on leadership and growth!
3:00Â | Headdress entries in place for judging | Bull Durham A
3:00 | Body Flower entries in place for judging | Bull Durham A
3:00 | Bouquets in place for judging |Â Crown
3:00 | Boutonnieres in place for judging |Â Bull Durham A
3:30 | Sweetheart tables ready for judging |Â Location is TBD
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Program 2:Â Â
4:30 – 5:30 | Coming Soon! | Auditorium
6:30 | Cocktail Hour | Pre-Function Empire
7:00 | Welcome Party: Passion, Purpose and Partnership. Join us for an evening of inspiration, food and fun. | Empire A, B, C
7:30-8:00 | Floral Elegance on Display Part 1. A runway showcase of Headdress and Body Flower competition entries | Empire A, B, C
8:00 – 8:15 | Break
8:15-8:45 | Floral Elegance on Display Part 2. A runway showcase of Bouquet and Boutonniere competition entries on display. | Empire A, B, C
8:30 – 9:00 | Breakfast Buffet | Pre-Function Empire
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Program 3:Â
9:00 – 10:15 | Designer of the Year Program with EW Fulcher | Empire ABC
10:00Â | Jim Treadaway Briefing | Pre-Function Empire
10:15 |Â Miniatures in place for Judging | Registration Desk
10:30 – 12:30 | Jim Treadaway Competition | Pre-Function Empire
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Program 4:
10:40 – 11:40 | Styled Environments: Artful Backdrops for Retail, Studio and Public Installation | Heather Miller | Empire A, B, C
Join us for an inspiring design program featuring Heather Miller from Eclectic Sage in Raleigh, NC, at Origin 2025! In this unique session, Heather will guide participants through the transformative process of using recycled and accompanying materials to create stunning artful backdrops suitable for retail spaces, studios, or public installations. Discover how to harness the power of creativity while exploring the principles and elements of design. Heather’s engaging presentation will showcase innovative techniques and provide practical insights that inspire attendees to think outside the box and embrace sustainable practices in their design endeavors. This is a don’t-miss event for anyone passionate about creativity, design, and sustainability! Come ready to learn, create, and be inspired by Heather’s artistic vision and expertise. Mark your calendars and prepare to elevate your design game!
10:40 – 11:40 | Designer of the Year Program with EW Fulcher | Empire A, B, C
12:00 – 1:30 | Business Meeting with Lunch |Â Empire A, B ,C
Candidates Speak for Slate of Officer Positions
Business Meeting
Memorial
Pinning of NCCPF students
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Program 5:
2:00 – 3:00 | Rethinking Tradition:Â Infusing Fresh Technique into Classic Floral Design | Empire A, B, C
Sponsored by Teleflora
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Program 6:
3:15 – 4:15 | Transforming Profitability: Selling Value Over Cost, Branding, and Anchor Statements with Abby Chick | Auditorium
Join Abby Chick, owner of Blakemore’s Flowers in Virginia, for an insightful keynote on how selling value over cost can transform your bottom line. She will delve into anchor statements, branding tips, and essential elements that can elevate your sales strategy. By creating effective systems, you can sharpen your sales expertise and elevate your business to new heights.
With her experience collaborating with Flower Clique and her recognition as a Mayesh Design Star, Abby’s fresh perspective is sure to enhance your profitability.
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Program 7:
4:30 – 5:30 | Breakout Session – Blooming with AI: Transforming the Modern Florist’s Workflow with Dr. Brianna Clark, Vosco LLC |Â Auditorium
Discover how artificial intelligence (AI) tools like ChatGPT, Claud and Copilot can revolutionize your floral business operations. This session explores practical applications of AI assistants in daily florist work. Learn how these accessible AI tools can handle routine tasks, allowing you to focus more time on your artistic creativity and customer relationships. Whether you’re a solo florist or managing a shop, you’ll leave with actionable strategies to integrate AI assistance into your workflow while maintaining the personal touch that makes your floral business special.
5:30 – 6:00 | Past Presidents Reception
6:30 – 7:30 | Cocktail Hour and Vendor Showcase | Pre-Function, Empire A-E
7:30 – 10:00 | Gala – Origin 2025: Passion, Purpose, Partnership | Empire A-E
Awards
Installation of officers
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Please note that ALL convention competitions are for NCSFA members only.
Interested in Sponsoring the 2025 Convention?

For all sponsorship inquiries, please email the NCSFA President, Stephanie Garrett AIFD, presidentncsfa@gmail.com