2019 Convention Pics (coming soon)

2019 Convention Pics (coming soon)

North Carolina State Florists Association

An Elite Community of Floral Experts

NCCPF ONLINE COURSES

Working at home?  In between jobs?  Love designing flowers?  Then why not begin with some terrific learning taught by the experts.  Begin your journey towards becoming a NC Certified Professional Florist.  It’s a great tag to have on your resume.  Begin with your first course below and complete all nine courses at your own pace.

Must be an ACTIVE member to access the discounted pricing.

NC Certified Professional Florist
ONLINE COURSE LIST

NC Certified Professional Florist
ONLINE COURSE LIST

Click on the class name to expand the section.  A brief description of the class is shown.  Click on the minus (-) symbol to close that section.  If using a mobile phone, just tap on the course name to expand, and tap again to collapse.

In today’s 24-hour, self-service society, few customer-oriented personalized services remain. Delivery is a service that is almost extinct in retailing, and is the ONE commodity we as retail florists have to keep customers coming to us. If we are to continue our type of personalized delivery service, there are certain areas, which need to be updated or modified to meet the demands of a changing business world. This text covers and looks at those areas and discusses considerations for various delivery circumstances.

Non-Member Price: $100

Cut flowers, even though they have been separated from the parent plant, are living, actively metabolizing plant parts. These parts undergo the same basic aging process as the entire plant — only quicker. However, the rate of deterioration can be slowed down considerably by supplying the cut flower with it’s basic needs.

Non-Member Price: $100

Although the floral marketplace has become highly sophisticated and competitive including floral businesses of all kinds, consumers are as cost and quality conscious as ever. Young adults and baby boomers make up the largest portion of today’s market. They are highly service-oriented and want the most for their hard earned money. In selecting the proper advertising medium, we must keep the consumer in mind. How does our product or service meet their needs and/or demand? Florists must be committed to a solid marketing plan and a strong promotional effort to communicate their shop’s image, product orientation and price level to the desired targeted market.

Non-Member Price: $100

Visual Merchandising is the art of displaying merchandise in a manner that appeals to the eye of the consumer. It sets the context of the merchandise in an aesthetically pleasing fashion, presenting the product in a way that would bring the window shoppers into the shop and turn into customers and buyers of our products. Visual merchandising includes window displays, signs, interior displays, and any other special sales promotions. The success of many retail businesses can be attributed to the mood or atmosphere created by exterior, window, and in-store displays. Customers return to those shops just to see what is happening or what is new. Visual merchandising (display) is the most inexpensive way to attract those customers.

Non-Member Price: $100

This course “Principles of Design”, might well be called “Tools of Design”. These principles are not arbitrary rules: they are constant guidelines. They are the tools of all the arts, and no artist can vary them until he has mastered them. A careful study and understanding of these principles of design enable one to express his personality in floral art. It is through this mastery that distinction and individuality are created and reflected in design.

Non-Member Price: $100

Today, even in this world of computers and automation, a business cannot function effectively without people. Too many managers tend to neglect the human side of their operation. A successful business is made up of individual personalities who need thoughtful treatment if they are to increase the level of company production and profits. Employee relations is a two way street. Owning a business does not automatically make you an effective manager. There must be positive employer-employee interaction which results in quality production.

Non-Member Price: $100

In today’s market, our thoughts, plans and directions must be focused on those who make our business and its success possible, the CUSTOMER. It is critically important that we treat this customer in such a way that they will want and need to stay with us. Research today indicates that the #1 key ingredient in operating a successful business is providing positively outrageous service. This course attempts to give some insight and understanding regarding customer expectations, and buying styles with the main emphasis on customer satisfaction. Once we have satisfied the customer, then we can begin to provide that special feature of the floral industry, SERVICE.

Non-Member Price: $100

Growing plants indoors has become a national pastime. The foliage and flowering plant industry is booming and many new types of plants are being introduced to satisfy the demand. This increase in indoor gardening has helped the florist business to become larger each year Many times you are asked questions about these plants that you cannot answer. The objective of this course is to help you be able to provide some answers to the questions raised by your customers.

Non-Member Price: $100

The goal of Daily Business Procedures for the Retail Florist is to acquaint the individual with the basic definitions and business procedures needed to operate a floral shop on a day to day basis. This course is designed to teach you the basic daily business procedures needed to operate your flower shop on a daily basis. This course is not intended to be a general accounting course. The double entry system and accounting principles are not covered in this course. Those subjects are best left to a general accounting course or to your shop’s CPA or accountant.

Non-Member Price: $100

Congratulations, you’ve finished all the courses. You’re now ready to register for the final examination. Be proud of yourself. You’ve accomplished what only a few have accomplished. Note: You can pre-register and purchase the exam at any time before you’ve completed the entire 12 classes.

FINAL EXAM — Non-Member Price: $120

NCCPF Online Classes Checkout Form

Please allow 1-2 business days for your course(s) to be added.  You will receive an email with login link and password to access your course(s).  Thanks from the NCSFA Education Committee.

BOTANICAL BODY FLOWER WORKSHOP
.....artistic design in real time with a unique perspective
3:00 - 4:30 pm Inquire at Registration table

This hands-on workshop will give you mechanical concepts and skills to easily construct intricate and impressive floral accessories to offer beyond corsages. These techniques will set you up to create designs that are updated, fashion-forward and artful while remaining mechanically strong and wearable.
* Please bring your own tools, i.e. clippers, scissors, wire cutters, and knives.

Heather Ann Miller, NCCPF is the creative director of Eclectic Sage, a Raleigh based event design and floral studio. While spending many years working in the interior architectural design field, Heather also explored product and textile design. During these explorations, she realized she loved the studio experience and started contributing her artistic eye for colors, trends, and design to a wide variety of projects. Her venture with Eclectic Sage bridges her various art forms and allows her to lend a unique perspective to every design. To see some of her work check out her website www.eclecticsage.com and follow her on Instagram where she often shares behind the scene stories. @eclecticsage

Sponsored by the NCSFA Education Committee

FREE to observe for Weekend Ticket Holders - $25 to Participate
Please pre-register so we'll know how many flowers to provide.

CONVENTION 2019 FRIDAY BOTANICAL BODY FLOWER WORKSHOP

FFA WORKSHOP - Impress your AG Department
presented by former NCSFA President
Friday   4:30 - 6:30 pm in the Mendenhall Room
Sherri Suttle, Bostic, NC

Whether you are making arrangements for an FFA banquet , prom, etc. , learn how to make designs with an unexpected twist that will leave students and teachers alike in awe of what just came from the Ag Department! We will be using a variety of flowers, floral products and non traditional design products to create beautiful centerpieces that are sure to be a hit. Sherri will be showing you design tips, tricks and ideas, but this is a hands on class as well. So……. let your creative juices start flowing now!

$15 Discount Coupon for Members in the Members Zone

CONVENTION 2019 FRIDAY FFA WORKSHOP CHECKOUT

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DESIGN II PROGRAM - "Will You Marry Me"
secrets will be revealed from a pro .....
Saturday - 3:00 pm - 4:30 pm in the Chimney Rock Room

Flowers are much more than flowers in the 21st century, and to separate yourselves from the competition, you need to do much more than just flowers.  This program will open your eyes to possibilities that have worked well for Fresh Affairs and Michael will share some of their secrets that will help you take a different approach to your consults and services that you should be offering!

Michael Whaley Aifd Cfd has over three decades of experience in the floral industry and has been involved with every aspect during his career. He has a passion for continuing self-education and, more importantly, sharing that acquired knowledge with other designers in the industry. Over the years he has studied with some of the greatest designers in the world including Gregor Lersch, Hitomi Gilliam, Tomas De Bruyne and Per Benjamin among others.  Michael has been awarded NCSFA Designer of the Year and Southern Retail Florist Association Designer of the Year.  His love of interpretive design led him to The Jim Treadway Cup for interpretive design and after winning this coveted competition three times he was inducted into the Jim Treadway Hall of Fame.  He was also a regional representative for Americas Cup, Great American Design Competition.  Michael was inducted into the American Institute of Floral Designers and has been heavily involved with programs presented at AIFD National Symposium. He is currently the chairman of the National Education Committee, serves as vice president of the Southern Chapter of AIFD, and is an AIFD certified evaluator/judge.  Michael currently works as Creative Director for Fresh Affairs, an upscale wedding and special events studio based in Raleigh, NC. 

2019 Convention Design Shows

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