NC State Florists Association

North Carolina State Florists Association

Koury Convention Center, Greensboro, NC
August 15-16, 2026

Early Bird Registration open until June 15th!

Featured Presenters

Ace Berry AIFD

Ace Berry AIFD

Floral Mastery: Enhancing Sales through Creativity

Is your retail shop in need of a boost, or are your sales stagnating? Feeling burned out? If you’re looking for a spark, this program by Ace Berry AIFD will provide the enthusiasm and insights you need to propel your business forward. Get ready to tackle the rest of 2026 with a renewed perspective!

Abby Chick

Abby Chick

Sympathy Work, Reimagined 

Owner of Blakemores Florist in Virginia and 2026 AIFD Symposium main stage presenter. Abby Chick invites florists to rethink sympathy design through a sustainable lens. Balancing tradition with innovation, this session proves that responsibility and artistry go hand in hand. Expect fresh perspectives, practical resources, and inspiration for creating meaningful work that honors both life and the environment.

Jolene Powell AIFD

Jolene Powell AIFD

The Tapestry of my Life: How Flowers shaped my Identity

A passionate floral enthusiast, Jolene has woven her love for flowers into every aspect of her life: from her thriving retail business to her heartfelt teaching endeavors. Discover how she blends creativity with leaf manipulation techniques, turning nature’s beauty into stunning arrangements. Explore the impact that florals have had on her identity and the vibrant community she has fostered. Don’t miss this opportunity to be inspired by her unique perspective on the art of flowers!

Amanda Solliday, Ph.D.

Putting Sustainability into Action in Retail Floristry

If you’ve been meaning to make your flower shop more sustainable but aren’t sure
where to begin, this session is for you. We’ll introduce the Sustainabloom retail florist
sustainability planning template, a free resource built to support sustainability decisions
in floral businesses.
Together, we’ll explore how the template can guide choices around packaging, sourcing,
mechanics, and daily operations. You’ll see how small changes can add up and how to
prioritize what makes sense for your business. You’ll leave with simple, actionable ideas
and a plan you can start putting into practice right away and a tool you can come back
to as your business evolves.

Registration:

  • Members:

    • Early bird registration special: $399 through May 31st

    • Standard Rate: $449 from June 1

  • Non-members:

    • $599

  • See registration page for single day options

Registration open now!

Accommodations:

Sheraton Greensboro
3121 West Gate City Boulevard
Greensboro, NC 27407

 

Only $130 a night (plus tax)

Room block available with check-in as early as August 14th and check-out as late as August 17th.

 

Register your room now to secure your space!

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106 Equestrian Chase
Rougemont, NC 27572

ncflorists@gmail.com

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BOTANICAL BODY FLOWER WORKSHOP
.....artistic design in real time with a unique perspective
3:00 - 4:30 pm Inquire at Registration table

This hands-on workshop will give you mechanical concepts and skills to easily construct intricate and impressive floral accessories to offer beyond corsages. These techniques will set you up to create designs that are updated, fashion-forward and artful while remaining mechanically strong and wearable.
* Please bring your own tools, i.e. clippers, scissors, wire cutters, and knives.

Grab Your Ticket

Heather Ann Miller, NCCPF is the creative director of Eclectic Sage, a Raleigh based event design and floral studio. While spending many years working in the interior architectural design field, Heather also explored product and textile design. During these explorations, she realized she loved the studio experience and started contributing her artistic eye for colors, trends, and design to a wide variety of projects. Her venture with Eclectic Sage bridges her various art forms and allows her to lend a unique perspective to every design. To see some of her work check out her website www.eclecticsage.com and follow her on Instagram where she often shares behind the scene stories. @eclecticsage

Sponsored by the NCSFA Education Committee

FREE to observe for Weekend Ticket Holders - $25 to Participate
Please pre-register so we'll know how many flowers to provide.

CONVENTION 2019 FRIDAY BOTANICAL BODY FLOWER WORKSHOP

CONVENTION 2019 FRIDAY FFA WORKSHOP CHECKOUT

DESIGN II PROGRAM - "Will You Marry Me"
secrets will be revealed from a pro .....
Saturday - 3:00 pm - 4:30 pm in the Chimney Rock Room
Purchase a Ticket

Flowers are much more than flowers in the 21st century, and to separate yourselves from the competition, you need to do much more than just flowers.  This program will open your eyes to possibilities that have worked well for Fresh Affairs and Michael will share some of their secrets that will help you take a different approach to your consults and services that you should be offering!

Michael Whaley Aifd Cfd has over three decades of experience in the floral industry and has been involved with every aspect during his career. He has a passion for continuing self-education and, more importantly, sharing that acquired knowledge with other designers in the industry. Over the years he has studied with some of the greatest designers in the world including Gregor Lersch, Hitomi Gilliam, Tomas De Bruyne and Per Benjamin among others.  Michael has been awarded NCSFA Designer of the Year and Southern Retail Florist Association Designer of the Year.  His love of interpretive design led him to The Jim Treadway Cup for interpretive design and after winning this coveted competition three times he was inducted into the Jim Treadway Hall of Fame.  He was also a regional representative for Americas Cup, Great American Design Competition.  Michael was inducted into the American Institute of Floral Designers and has been heavily involved with programs presented at AIFD National Symposium. He is currently the chairman of the National Education Committee, serves as vice president of the Southern Chapter of AIFD, and is an AIFD certified evaluator/judge.  Michael currently works as Creative Director for Fresh Affairs, an upscale wedding and special events studio based in Raleigh, NC. 

Get Your Brand New 2019 NCSFA Member Lapel Pin

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