North Carolina State Florists Association

Origin 2025: Passion, Purpose, and Partnership—a convention dedicated to exploring leadership, business, and design education. We focused on a renewed sense of purpose, confidence in the pursuit of your passion and developing new partnerships with fellow florists and industry leaders. NCSFA is committed to advancing your professional development in all arenas.

Our programs and breakout sessions covered essential topics such as leadership strategies, business practices, AI advancement and inspiring design education, ensuring you gained invaluable insights and a fresh perspective on your passion for floral design. 

Our Speakers:

Dr. Brianna Clark

Chair for the Department of Event and Hospitality Management at High Point University in High Point, NC

Jody McLeod, AIFD, NCCPF, CFD

Teleflora Educational Specialist, Mayor of Clayton, NC and Owner of Annie V’s Florist in Clayton, NC

Heather Miller, NCCPF

Owner & Creative Director at Eclectic Sage in Raleigh, NC

Abby Chick

Floral Designer, Educator and Owner of Blakemore’s Flowers in Harrisonburg, VA

EW Fulcher

Lead Designer and Manager of BloomWorks in Raleigh, NC

Amy Balsters

The Floral Coach ®
Floral Design Education and Training

John Hosek

Teleflora Educational Specialist
Surroundings Events and Floral

 

 

 

We are grateful to Stephanie Garret for her kind dedication and caring leadership during her presidency. Her contributions have strengthened our association and inspired those around her.

Thank you Stephanie!

 

 

BOTANICAL BODY FLOWER WORKSHOP
.....artistic design in real time with a unique perspective
3:00 - 4:30 pm Inquire at Registration table

This hands-on workshop will give you mechanical concepts and skills to easily construct intricate and impressive floral accessories to offer beyond corsages. These techniques will set you up to create designs that are updated, fashion-forward and artful while remaining mechanically strong and wearable.
* Please bring your own tools, i.e. clippers, scissors, wire cutters, and knives.

Heather Ann Miller, NCCPF is the creative director of Eclectic Sage, a Raleigh based event design and floral studio. While spending many years working in the interior architectural design field, Heather also explored product and textile design. During these explorations, she realized she loved the studio experience and started contributing her artistic eye for colors, trends, and design to a wide variety of projects. Her venture with Eclectic Sage bridges her various art forms and allows her to lend a unique perspective to every design. To see some of her work check out her website www.eclecticsage.com and follow her on Instagram where she often shares behind the scene stories. @eclecticsage

Sponsored by the NCSFA Education Committee

FREE to observe for Weekend Ticket Holders - $25 to Participate
Please pre-register so we'll know how many flowers to provide.

CONVENTION 2019 FRIDAY BOTANICAL BODY FLOWER WORKSHOP

CONVENTION 2019 FRIDAY FFA WORKSHOP CHECKOUT

DESIGN II PROGRAM - "Will You Marry Me"
secrets will be revealed from a pro .....
Saturday - 3:00 pm - 4:30 pm in the Chimney Rock Room

Flowers are much more than flowers in the 21st century, and to separate yourselves from the competition, you need to do much more than just flowers.  This program will open your eyes to possibilities that have worked well for Fresh Affairs and Michael will share some of their secrets that will help you take a different approach to your consults and services that you should be offering!

Michael Whaley Aifd Cfd has over three decades of experience in the floral industry and has been involved with every aspect during his career. He has a passion for continuing self-education and, more importantly, sharing that acquired knowledge with other designers in the industry. Over the years he has studied with some of the greatest designers in the world including Gregor Lersch, Hitomi Gilliam, Tomas De Bruyne and Per Benjamin among others.  Michael has been awarded NCSFA Designer of the Year and Southern Retail Florist Association Designer of the Year.  His love of interpretive design led him to The Jim Treadway Cup for interpretive design and after winning this coveted competition three times he was inducted into the Jim Treadway Hall of Fame.  He was also a regional representative for Americas Cup, Great American Design Competition.  Michael was inducted into the American Institute of Floral Designers and has been heavily involved with programs presented at AIFD National Symposium. He is currently the chairman of the National Education Committee, serves as vice president of the Southern Chapter of AIFD, and is an AIFD certified evaluator/judge.  Michael currently works as Creative Director for Fresh Affairs, an upscale wedding and special events studio based in Raleigh, NC. 

Get Your Brand New 2019 NCSFA Member Lapel Pin

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