North Carolina State Florists Association

An Elite Community of Floral Experts


July 31, 2020 — Continuing education is the key to career development and that is why FTD is pleased to offer florists three more FREE education sessions through the end of 2020. In addition to FTD’s robust calendar of webinars, we will also be presenting three virtual design shows hosted by leading design experts from the FTD Education Team. With the postponement of many state and national floral conventions, the design shows are a way for FTD to keep connected to florists and share knowledge and solutions to solve problems brought upon by the pandemic and address ways to adapt their business for a successful future.

FTD’s free design education and career development offerings through the end of 2020 include:

Virtual Design Shows presented by FTD Education Consultants

  • Wednesday, August 19 – 4:00-4:30 ET

Designing Everyday with Deborah

FTD Education Consultant Deborah De La Flor AIFD will share her everyday design style from her flower shop in Cooper City, Florida. As a retail florist owner of De La Flor Florist & Gardens, Deb will teach you valuable tips and tricks about how to adapt your business to ever changing situations.

  • Wednesday, September 16 – 4:00-4:30 ET

Weddings with Style…Rescheduled

FTD Education Consultant Ian Prosser AIFD, owner of Ian Prosser Productions in Tampa, FL, will offer a glimpse at current wedding design trends as a result of COVID-19. As a leading wedding and event designer, Ian will share essential business tips showing how florists can tackle the “new normal” of postponed weddings and how to manage the costs involved.

  • Wednesday, October 14 – 4:00-4:30 ET

Gathered: Rustic, Autumn-Inspired Designs by Jacob

FTD Education Consultant Jacob McCall AIFD will showcase a fun, inspiring collection of fall designs to kick start the autumnal season from his home in rural Florida. Rich florals and rustic textures blend seamlessly into gorgeous creations. In this program, Jacob will delight you with his southern charm and expertise on design and color.

FTD Webinar Series presented by Leading Business Experts

  • Tuesday, September 15 – 4:00-4:30 ET

Three Ways to Get More Cash Out of Your Business presented by Dan Jablons – Owner, Retail Smart Guys

Want more cash? Of course you do. But how can you get more cash out of your business? Dan Jablons of Retail Smart Guys shows you 3 things that you can adjust in your business to help you free up significant dollars and improve your cash flow.

  • Tuesday, November 10 – 4:00-4:30 ET

Profit by Performing: Creating Customer Experiences That WOW and WIN Big Sales! presented by Lynn Switanowski-Barrett – President, Creative Business Consulting Group

Big box and online merchants use many tools to captivate and motivate customers to shop at their stores. Using pricing as a tool to engage customers, these merchants have found a way to drive sales and profits. Can your independent retail business compete? Absolutely! Independent retailers have what big box and online retailers never will – the ability to get up close and personal with EVERY single customer that walks in the door! This program will help retailers to connect with creative and value-added services that provide a customer experience unparalleled in any big box store. Learn how to create customer experiences that will increase customer loyalty for a lifetime in your store.

  • Tuesday, December 8 – 4:00-4:30 ET

Creating Killer Content Quickly presented by Krista Neher – CEO, Boot Camp Digital

Video and photographs are the two most popular types of content on social media, yet creating great visuals can be challenging for many small and medium businesses. The good news is that you don’t need expensive equipment or a designer to create amazing visual content. Krista will share basic tools for creating killer graphical content in minutes – often with your smartphone! We’ll cover composition, optimization, and efficiency in a way that will have you engaging your audience with creative posts that take almost no time to make!

To register for the FREE virtual design shows and webinars and view past sessions on-demand, visit



.....artistic design in real time with a unique perspective
3:00 - 4:30 pm Inquire at Registration table

This hands-on workshop will give you mechanical concepts and skills to easily construct intricate and impressive floral accessories to offer beyond corsages. These techniques will set you up to create designs that are updated, fashion-forward and artful while remaining mechanically strong and wearable.
* Please bring your own tools, i.e. clippers, scissors, wire cutters, and knives.

Heather Ann Miller, NCCPF is the creative director of Eclectic Sage, a Raleigh based event design and floral studio. While spending many years working in the interior architectural design field, Heather also explored product and textile design. During these explorations, she realized she loved the studio experience and started contributing her artistic eye for colors, trends, and design to a wide variety of projects. Her venture with Eclectic Sage bridges her various art forms and allows her to lend a unique perspective to every design. To see some of her work check out her website and follow her on Instagram where she often shares behind the scene stories. @eclecticsage

Sponsored by the NCSFA Education Committee

FREE to observe for Weekend Ticket Holders - $25 to Participate
Please pre-register so we'll know how many flowers to provide.


FFA WORKSHOP - Impress your AG Department
presented by former NCSFA President
Friday   4:30 - 6:30 pm in the Mendenhall Room
Sherri Suttle, Bostic, NC

Whether you are making arrangements for an FFA banquet , prom, etc. , learn how to make designs with an unexpected twist that will leave students and teachers alike in awe of what just came from the Ag Department! We will be using a variety of flowers, floral products and non traditional design products to create beautiful centerpieces that are sure to be a hit. Sherri will be showing you design tips, tricks and ideas, but this is a hands on class as well. So……. let your creative juices start flowing now!

$15 Discount Coupon for Members in the Members Zone


DESIGN II PROGRAM - "Will You Marry Me"
secrets will be revealed from a pro .....
Saturday - 3:00 pm - 4:30 pm in the Chimney Rock Room

Flowers are much more than flowers in the 21st century, and to separate yourselves from the competition, you need to do much more than just flowers.  This program will open your eyes to possibilities that have worked well for Fresh Affairs and Michael will share some of their secrets that will help you take a different approach to your consults and services that you should be offering!

Michael Whaley Aifd Cfd has over three decades of experience in the floral industry and has been involved with every aspect during his career. He has a passion for continuing self-education and, more importantly, sharing that acquired knowledge with other designers in the industry. Over the years he has studied with some of the greatest designers in the world including Gregor Lersch, Hitomi Gilliam, Tomas De Bruyne and Per Benjamin among others.  Michael has been awarded NCSFA Designer of the Year and Southern Retail Florist Association Designer of the Year.  His love of interpretive design led him to The Jim Treadway Cup for interpretive design and after winning this coveted competition three times he was inducted into the Jim Treadway Hall of Fame.  He was also a regional representative for Americas Cup, Great American Design Competition.  Michael was inducted into the American Institute of Floral Designers and has been heavily involved with programs presented at AIFD National Symposium. He is currently the chairman of the National Education Committee, serves as vice president of the Southern Chapter of AIFD, and is an AIFD certified evaluator/judge.  Michael currently works as Creative Director for Fresh Affairs, an upscale wedding and special events studio based in Raleigh, NC. 

Get Your Brand New 2019 NCSFA Member Lapel Pin

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