North Carolina State Florists Association

An Elite Community of Floral Experts

The North Carolina State Florists Association welcomes floral influencer Abby Chick to The Westin Raleigh-Durham Airport

Abby Chick, owner of Virginia Flower Shop Blakemore's Flowers is a Flower Clique Contributor and 2023 Mayesh Design Star presents MODERN FLORISTRY: Strategies for Success

Sunday, January 21st, 2024

11:00 a.m – 2:00 p.m.

3931 Macaw St, Raleigh, NC 27617

Program flowers provided by Mayesh Wholesale, Raleigh
Proudly sponsored by Flowers on Broad Street, NCSFA's 2023 Florist of the Year

Join the NCSFA and Abby Chick for a day focused on relevant, real world retail design and business tips for the modern florist. Abby will share how she prioritizes artistry without sacrificing profitability and efficiency in her flower shop. Her blend of established/proven methods along with her progressive practices have made her a success in her own market. Abby is an emerging educator leading the way in retail floristry education. We will explore the right combination of flowers to stock in your shop, successfully designing for your e-commerce website, and navigate current design trends!

Reserve your spot now. Admission is only $50, and pre-registered NCSFA members attend for free. Light refreshments will be provided. Active members, click “Fast Login” at the top of the page and a second form will appear below for you to register for no charge.

*Abby’s program will start at approximately 11:30 following a brief NCSFA membership meeting.

Meeting Space donated by The Westin Raleigh-Durham Airport
Click on Hotel image for directions


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To Reserve your FREE ticket, you must be logged in and an Active member.

Please login using the Fast Login link in the top header.  Then come back to this page and register.

If you’re curious and new to our association and want to dive head first into the floral design industry, you’ll want to begin with the correct education.  The NCSFA along with the Texas State Florist Association offers a comprehensive design study that includes online study ending up with a hands-on school that will prepare you for the floral industry with a final Certificate of Completion and Certified Professional Florist designation that will allow you to have the early tool to land a great designers job at any florist.  READ MORE . . .



.....artistic design in real time with a unique perspective
3:00 - 4:30 pm Inquire at Registration table

This hands-on workshop will give you mechanical concepts and skills to easily construct intricate and impressive floral accessories to offer beyond corsages. These techniques will set you up to create designs that are updated, fashion-forward and artful while remaining mechanically strong and wearable.
* Please bring your own tools, i.e. clippers, scissors, wire cutters, and knives.

Heather Ann Miller, NCCPF is the creative director of Eclectic Sage, a Raleigh based event design and floral studio. While spending many years working in the interior architectural design field, Heather also explored product and textile design. During these explorations, she realized she loved the studio experience and started contributing her artistic eye for colors, trends, and design to a wide variety of projects. Her venture with Eclectic Sage bridges her various art forms and allows her to lend a unique perspective to every design. To see some of her work check out her website and follow her on Instagram where she often shares behind the scene stories. @eclecticsage

Sponsored by the NCSFA Education Committee

FREE to observe for Weekend Ticket Holders - $25 to Participate
Please pre-register so we'll know how many flowers to provide.


FFA WORKSHOP - Impress your AG Department
presented by former NCSFA President
Friday   4:30 - 6:30 pm in the Mendenhall Room
Sherri Suttle, Bostic, NC

Whether you are making arrangements for an FFA banquet , prom, etc. , learn how to make designs with an unexpected twist that will leave students and teachers alike in awe of what just came from the Ag Department! We will be using a variety of flowers, floral products and non traditional design products to create beautiful centerpieces that are sure to be a hit. Sherri will be showing you design tips, tricks and ideas, but this is a hands on class as well. So……. let your creative juices start flowing now!

$15 Discount Coupon for Members in the Members Zone


DESIGN II PROGRAM - "Will You Marry Me"
secrets will be revealed from a pro .....
Saturday - 3:00 pm - 4:30 pm in the Chimney Rock Room

Flowers are much more than flowers in the 21st century, and to separate yourselves from the competition, you need to do much more than just flowers.  This program will open your eyes to possibilities that have worked well for Fresh Affairs and Michael will share some of their secrets that will help you take a different approach to your consults and services that you should be offering!

Michael Whaley Aifd Cfd has over three decades of experience in the floral industry and has been involved with every aspect during his career. He has a passion for continuing self-education and, more importantly, sharing that acquired knowledge with other designers in the industry. Over the years he has studied with some of the greatest designers in the world including Gregor Lersch, Hitomi Gilliam, Tomas De Bruyne and Per Benjamin among others.  Michael has been awarded NCSFA Designer of the Year and Southern Retail Florist Association Designer of the Year.  His love of interpretive design led him to The Jim Treadway Cup for interpretive design and after winning this coveted competition three times he was inducted into the Jim Treadway Hall of Fame.  He was also a regional representative for Americas Cup, Great American Design Competition.  Michael was inducted into the American Institute of Floral Designers and has been heavily involved with programs presented at AIFD National Symposium. He is currently the chairman of the National Education Committee, serves as vice president of the Southern Chapter of AIFD, and is an AIFD certified evaluator/judge.  Michael currently works as Creative Director for Fresh Affairs, an upscale wedding and special events studio based in Raleigh, NC. 

Get Your Brand New 2019 NCSFA Member Lapel Pin

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